and why you need it
Google Ads, often referred to as PPC, is a fantastic way to get your business in front of high intent consumers. Many small businesses build websites and receive either none to meager traffic. While you may have high-quality products, users won’t find you organically. Large companies spend millions on SEO to come up organically on the first page of google search. You don’t spend much time on the second page of google. Why should your website?
Paid reach is an essential part of business today, even companies that we all know, like Apple, Coke, and Nike, all spend millions on advertising. While not all of them do it to get the immediate purchase, they are all battling with competitors just like you are, and the first page of Google is extremely important for you to get conversions.